The launch of Cadcorp’s new website, taking a Hertfordshire business forward

I’m always looking for the latest thinking on web design. It’s a fast changing arena and there’s so many things you need to take into account. I saw this article on navigation and it got me thinking… Earlier this year, we designed, developed and launched a new website...

Integration – the key to a great marketing campaign

A great campaign makes you see stop and see the world a little – or a lot – differently. It asks you to change your mindset and make a new and different decision. The goal of any campaign is for people to take action by buying a product, casting a vote or changing a...

Link your brand with PR to win

Getting a brand right is tough at any time. Now, it may be even tougher. The thing is, brands need to be meaningful to the people they’re aimed at. It’s no good promoting your brand as the leading whitener if whiteness is not something your customers are concerned...