Branding, Campaigns, Communications, Creativity, Marketing and design, Marketing insights, Online marketing, Social media, Websites
It must be nearly Christmas as the much anticipated John Lewis Christmas advert campaign launched today, with its debut on Facebook and YouTube today before hitting our TV screens tomorrow during the X Factor. It’s another beautifully crafted ad to stir the emotions...
Campaigns, Clients, Communications, Marketing and design, Marketing insights, Social media
I recently attended a Social Media Bootcamp arranged by The Chartered Institute of Marketing, where it was good to meet with other experts in the industry. The key insight that came from the event was that customers are engaging with social media more and more, and...
Campaigns, Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights, Social media, Strategic campaigns, Websites
In this month’s Hertfordshire Business Independent, Marketing Zone’s Mark features in their Executive profile. Take a look at page 23 to hear from Mark about the importance of strategic insights, creativity and results in marketing. Plus on page 31, Mark gives...
Communications, Creativity, Marketing insights, Social media
Working with a number of high profile fashion clients means we understand the importance of style and celebrity in today’s modern world. Attending the Pure London fashion event at London Olympia and Earls Court was a great opportunity to see the latest fashions on the...
Communications, Social media, Websites
Social media is all about creating and maintaining relationships. This video gives lots of useful facts and insights to show how social media can be used for business. It’s well worth a look.
Campaigns, Client service, Clients, Communications, Creativity, Identity, Integrated marketing, Marketing and design, PR, Social media, Strategic campaigns, Websites
Polaroid Eyewear has been getting some great PR coverage this year thanks to our ongoing trade media relations plan. So it was fantastic to see the interview that Marketing Zone arranged with Marketing Week and Polaroid’s Chris Knight published. The feature discussed...
Social media
Along with around half the country this weekend, I was snowed in watching the final of Strictly Come Dancing. A hotly fought contest with three couples battling it out for the famous glitter ball trophy. I’ve been following the whole series, but this year, differently...
Online marketing, Social media
It’s always good to hear other experts’ opinions on digital marketing developments, so we attended The 4th Cambridge Digital Marketing Conference. Dr Dave Chaffey from Smart Insights offered 20 tips on search engine optimisation and converting interest to sales. There...
Creativity, Online marketing, Social media
When Mark Zuckerberg invented Facebook it’s interesting to wonder if he ever thought that it would shape the social networking frenzy that we are now part of. It started a trend among those wanting to link with friends, send messages and share personal updates. Since...
Online marketing, Social media
Organise and develop your content before you start It’s no good having a blog with no content. In fact, there’s no such thing as a blog with no content. Sit down with the team or part of you business that’s going to be responsible for the blog. In this instance, the...
Online marketing, Social media
A simple question. Marketing agencies like ours often assume that clients need and want blogs. We forget that they might not be comfortable creating content and might not even be sure they have content they want to share. So, when we have a client that stops and asks...
Campaigns, Clients, Creativity, Email marketing, Integrated marketing, Online marketing, PR, Social media, Websites
Read the case study published in UTalkMarketing. And see the full case study about Polaroid Eyewear.
Online marketing, Social media
Social media sites including Facebook and Myspace as well as platforms like Twitter give companies direct access to their customers. It’s worth remembering that it’s not just the number of people you have access to, it’s the interest they have in your product or...
Campaigns, Online marketing, Social media, Websites
Whether it’s a company blog, a Facebook fan page, a busy Twitter account or a group on LinkedIn, social marketing gives businesses new ways to engage with customers. Personal blogs created by everyone from avid runners to concerned citizens routinely comment on...
