Campaigns, Client service, Online marketing, Social media
Twitter has the power to share information about your brand and business to millions of people. Twitter can share content, engage with potential customers and drive traffic to your website. But a question often asked is ‘how can I measure the amount of traffic that...
Social media
Twitter can make a big difference to your business, so it’s important to maximise the exposure you’re getting. Getting to grips with tweeting, retweeting and getting retweets is a task in itself. But are you getting the amount of retweets that you want? Here are 7 key...
Emarketing, Online marketing, Social media, Websites
At Marketing Zone we are heavy users of marketing software and office management tools. There are thousands of them and we use the best that we’ve tried and tested. Now some of these have been turned into apps. They make our service more efficient. You might like some...
Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, PR, Social media, Web design, Websites
Is your social media strategy up to scratch? Did you know that around half of all businesses in the UK have a shortage of social media skills within their organisation? That’s according to new research published by The Chartered Institute of Marketing. Towards the end...
Communications, Creativity, Marketing insights, Social media, Websites
The Social Media Benchmark is a six-monthly piece of research from The Chartered Institute of Marketing which monitors how marketers using social media. The first set of results was published in February 2012, and last week I attended an event to see the second round...
Branding, Campaigns, Communications, Creativity, Local, Marketing insights, Social media, Strategic campaigns, Websites
Digital marketing and football are two of my big interests. So when I discovered that I had won an all expenses paid VIP weekend to Cape Town, as part of the UEFA Champions League Heineken Star Final Experience, I was ecstatic. I first learnt about this app when I...
Client service, Communications, Corporate design, Creativity, Design, Email marketing, Marketing insights, Social media, Web design, Websites
Do you live on your iPad or tablet? Can you remember a time when you didn’t immediately reach for it first thing in the morning or last thing at night just to check the latest news, weather report, movie review, or Facebook? Be honest! This is typical behaviour for...
Branding, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Marketing insights, Social media, Websites
Whether on your website, stationery or brochures, all of your communications should reflect your brand. Twitter is no different. Yes you can download templates and standard themes, but these are not custom designed and often don’t create the right impression. With 100...
Client service, Communications, Creativity, Design, Identity, Marketing and design, Marketing insights, Social media, Websites
We’ve been watching with interest to see if Pinterest, the pin board-style social photo sharing website from the US, would be a hit in the UK. And we’re pleased to see that it’s becoming very popular. Even Harrods is running a special Jubilee contest, inviting...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Email marketing, Emarketing, Identity, Local, Marketing and design, Online marketing, PR, Social media, Strategic campaigns, Web design, Websites
The Queen may be marking her Diamond Jubilee this year, but 2012 is an exciting year for Marketing Zone too. This year we’re celebrating 15 years since our marketing agency began! It doesn’t seem that long ago that our first client walked through our doors, and a...
Marketing insights, Social media
There are reams of information out there about how to write your CV and how to create a good first impression on the connection site LinkedIn. So we thought we’d offer some tips on what not to do. The most overused word on LinkedIn in 2010 was ‘extensive experience,’...
Branding, Campaigns, Client service, Corporate design, Creativity, Design, Marketing and design, PR, Social media, Websites
As finalists in the national Chartered Institute of Marketing’s Marketing Excellence Awards for the transformational marketing work we’ve done for Polaroid Eyewear, Marketing Zone had a great evening at the awards ceremony at The Grosvenor Hotel in London last week....
Campaigns, Client service, Clients, Communications, Design, Marketing and design, PR, Social media, Websites
Our client, Polaroid Eyewear is celebrating its 75th anniversary. That’s quite something! So Marketing Zone arranged a Press Day to launch Polaroid’s 75th anniversary collection of sunglasses. The event was a big success, with over 130 VIP guests including...
Client service, Clients, PR, Social media
What do Adele, Noel Gallagher, Rihanna and Marketing Zone have in common? We’re all going to the BRIT Awards 2012 tonight! And what’s more, as part of our PR and celebrity product placement service, these celebrities and many others will receive a pair of Polaroid...
Branding, Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Online marketing, PR, Social media, Strategic campaigns
There was glitz, there was glamour. There were journalists, national press, fashion stylists and bloggers. Even one or two celebrities joined us. So what was the occasion? It was the Polaroid Eyewear’s 75th Anniversary and sunglass launch, and Marketing Zone organised...
Campaigns, Client service, Creativity, Marketing and design, Marketing insights, PR, Social media
We just keep getting cooler and cooler! The other week we went to the SB.TV Xmas party, and then on Friday, Marketing Zone’s Robin attended comedy gig, Kojo Live N Kicking, at Hackney Empire. It’s all part of our celebrity product placement service, that saw us...
Campaigns, Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights, PR, Social media
Celebrities live and breathe their brand. Whether it’s making a personal appearance or demanding six-figure sums for their size zero bodies to showcase the latest hot trend, celebrity is a powerful force. And it’s here to stay. We work with celebrity stylists and the...
Branding, Campaigns, Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights, PR, Social media, Websites
Ever the multi-taskers, Marketing Zone has come up with a great way to raise money for charity at the same time as developing prize draw marketing promotions for our clients. From the heaving mailbags of competition entries that we receive into the office on behalf of...
Client service, Clients, PR, Social media
The SB.TV Xmas Party was a great success last night. We spoke to many television and music celebrities, including British actor Adam Deacon, Eastenders star Devon Anderson, up and coming superstar Chanelle Williams, aka Lady Chann, and SB.TV founder Jamal Edwards. It...
Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, Social media
It’s been announced that Marketing Zone has been short-listed for an award, for the transformational marketing work we have done for Polaroid Eyewear in 2011. The entry showcases the marketing campaign we created for Polaroid Eyewear’s heritage sunglasses collection,...
