Client service, Clients, Corporate design, Local, Marketing insights, Web design, Websites
We know a clever application when we see one. This new interactive web mapping tool, launched by one of our clients, Cadcorp, is one of them. Cadcorp provides hi-tech geographic mapping software which is used for many different applications, from the emergency...
Campaigns, Client service, Clients, Communications, Creativity, Design, Identity, Local, Marketing and design, Marketing insights
We all chase our dreams. Town of Runners is an inspirational feature documentary about young runners from a deprived Ethiopian highland town, which has produced some of the world’s greatest distance athletes. Olympic gold medallists Tirunesh Dibaba and Derartu...
Client service, Communications, Corporate design, Creativity, Design, Email marketing, Marketing insights, Social media, Web design, Websites
Do you live on your iPad or tablet? Can you remember a time when you didn’t immediately reach for it first thing in the morning or last thing at night just to check the latest news, weather report, movie review, or Facebook? Be honest! This is typical behaviour for...
Branding, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Marketing insights, Social media, Websites
Whether on your website, stationery or brochures, all of your communications should reflect your brand. Twitter is no different. Yes you can download templates and standard themes, but these are not custom designed and often don’t create the right impression. With 100...
Client service, Communications, Creativity, Design, Identity, Marketing and design, Marketing insights, Social media, Websites
We’ve been watching with interest to see if Pinterest, the pin board-style social photo sharing website from the US, would be a hit in the UK. And we’re pleased to see that it’s becoming very popular. Even Harrods is running a special Jubilee contest, inviting...
Client service, Clients, Communications, Creativity, Design, Identity, Marketing and design, Marketing insights, PR, Web design, Websites
With a variety of fashion and accessory brands boosting our portfolio, Marketing Zone keeps its finger firmly on the fashion pulse. We’ve just returned from Alternative Fashion Week, where we took an exclusive look at the new collection from Alex Seroge Ignatian, the...
Campaigns, Client service, Clients, Communications, Creativity, Local, Marketing and design, Marketing insights, Websites
Marketing Zone is back from exhibiting at the Best Business Expo in Stevenage. It was a good opportunity for networking with businesses and we’ve made some great connections. The Expo had an Olympic and sports theme, and Derek Redmond, Great Britain’s Olympic Gold...
Communications, Creativity, Local, Marketing and design, Marketing insights
I spent a week working at Marketing Zone to digest some very valuable and worthwhile work experience. I’ve always had an interest in marketing, and after thorough research on the internet, I came across this agency. For me, it was the perfect place to gain some first...
Marketing insights, Social media
There are reams of information out there about how to write your CV and how to create a good first impression on the connection site LinkedIn. So we thought we’d offer some tips on what not to do. The most overused word on LinkedIn in 2010 was ‘extensive experience,’...
Communications, Email marketing, Marketing insights, Online marketing
Where would many of us be without iTunes? Or the Apple revolution that changed the world of music and digital? As of today, nearly 25 billion apps have been downloaded worldwide from the Apple Store. That’s pretty incredible in eleven years. To celebrate, iTunes are...
Campaigns, Client service, Creativity, Marketing and design, Marketing insights, PR, Social media
We just keep getting cooler and cooler! The other week we went to the SB.TV Xmas party, and then on Friday, Marketing Zone’s Robin attended comedy gig, Kojo Live N Kicking, at Hackney Empire. It’s all part of our celebrity product placement service, that saw us...
Communications, Identity, Marketing insights, Websites
As advocates of good copywriting, we couldn’t believe our ears when we heard that book chain Waterstone’s is denouncing the apostrophe in their company name. Giving the reason that ‘in a digital world of URLs and email addresses, a more versatile and practical...
Campaigns, Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights, PR, Social media
Celebrities live and breathe their brand. Whether it’s making a personal appearance or demanding six-figure sums for their size zero bodies to showcase the latest hot trend, celebrity is a powerful force. And it’s here to stay. We work with celebrity stylists and the...
Branding, Campaigns, Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights, PR, Social media, Websites
Ever the multi-taskers, Marketing Zone has come up with a great way to raise money for charity at the same time as developing prize draw marketing promotions for our clients. From the heaving mailbags of competition entries that we receive into the office on behalf of...
Branding, Campaigns, Communications, Creativity, Marketing insights
Are you in need of a little inspiration? If your brand’s crying out for a blast of fresh air, we might have just the ticket. No matter what your budget allows, there’s always a way to inject new life into a marketing campaign. And as we head into 2012, how’s these for...
Marketing insights
I recently attended the Marketing and the 2012 Games Conference, hosted by one of our clients, The Chartered Institute of Marketing. The top line up of speakers included David Magliano MBE, Former Director of Marketing, London 2012 who presented the inspiring film...
Branding, Campaigns, Identity, Local, Marketing insights
I’ve been writing for The Chartered Institute of Marketing’s London blog. My latest thought piece takes a look at John Lewis, who has just launched a ‘Made in UK’ label as part of their Corporate Social Responsibility programme. What do we associated ‘Made in UK’...
Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, Social media
It’s been announced that Marketing Zone has been short-listed for an award, for the transformational marketing work we have done for Polaroid Eyewear in 2011. The entry showcases the marketing campaign we created for Polaroid Eyewear’s heritage sunglasses collection,...
Branding, Campaigns, Communications, Creativity, Marketing and design, Marketing insights, Online marketing, Social media, Websites
It must be nearly Christmas as the much anticipated John Lewis Christmas advert campaign launched today, with its debut on Facebook and YouTube today before hitting our TV screens tomorrow during the X Factor. It’s another beautifully crafted ad to stir the emotions...
Campaigns, Clients, Communications, Marketing and design, Marketing insights, Social media
I recently attended a Social Media Bootcamp arranged by The Chartered Institute of Marketing, where it was good to meet with other experts in the industry. The key insight that came from the event was that customers are engaging with social media more and more, and...
