Campaigns, Clients, Communications, Integrated marketing, Strategic campaigns
Here at Marketing Zone we’ve seen a great in store Christmas merchandising campaign from John Lewis – products are grouped together as ‘Gifts they’ll love’. Blinding! Now I know many people hate to think of Christmas when it’s only October but in the Retail sector you...
Campaigns, Client service, Communications, Email marketing, Marketing insights
If you receive a personalised email, does it make you more likely to read it? Does ‘Dear Tom’ engage more with you than ‘Dear Mr Smith’ or ‘Dear Customer.’ How does it make a difference? Recent studies show that personalised marketing campaigns are making an impact...
Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, PR, Social media, Web design, Websites
Is your social media strategy up to scratch? Did you know that around half of all businesses in the UK have a shortage of social media skills within their organisation? That’s according to new research published by The Chartered Institute of Marketing. Towards the end...
Campaigns, Communications, Marketing insights
With not long to go until the Olympic Games, the eyes of the world are focussed on the Capital. But the eyes of the marketing profession have been fixed firmly on the event since April 2010 when The London Organising Committee of the Olympic Games and Paralympic Games...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Marketing insights, Web design, Websites
Every business and brand needs a memorable identity. We help organisations review and develop existing corporate brands and create identities for new ventures. From logo design to brand guidelines, we understand how to capture the essence of what makes your company...
Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights
As a copywriter, I could be considered a little bias when it comes to championing good copy! But tone of voice is essential in the way you engage with your customers so I’m going to shout about it from the roof tops. The Marketer says, tone of has finally appeared to...
Client service, Clients, Communications, Integrated marketing, Marketing insights, Online marketing, Web design, Websites
After the Nat West saga, it shows how reliant we all are on our systems. Viruses, hackers and spammers all try to disrupt our lives by tampering with our websites and data. One of the ways you can go some way to protect your business is to add Captcha software to your...
Communications, Creativity, Marketing insights, Social media, Websites
The Social Media Benchmark is a six-monthly piece of research from The Chartered Institute of Marketing which monitors how marketers using social media. The first set of results was published in February 2012, and last week I attended an event to see the second round...
Client service, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Web design, Websites
There’s always something new to get our teeth into working at our marketing agency! No two days are the same. From fashion and sport, to specialist and business markets, it’s fantastic to work with so many varied organisations and brands. So when we were set the...
Branding, Campaigns, Communications, Creativity, Local, Marketing insights, Social media, Strategic campaigns, Websites
Digital marketing and football are two of my big interests. So when I discovered that I had won an all expenses paid VIP weekend to Cape Town, as part of the UEFA Champions League Heineken Star Final Experience, I was ecstatic. I first learnt about this app when I...
Branding, Client service, Communications, Corporate design, Creativity, Design, Local, Marketing and design, Marketing insights, Web design, Websites
To celebrate the Queen’s Jubilee, Buntingford will be hosting a Medieval Street Party and Market on Monday 4 June in the High Street. And we’re looking forward to going as we’ve been helping out with the preparations. If you’re local to the town, you might have seen...
Campaigns, Client service, Clients, Communications, Design, Integrated marketing, Marketing and design, Marketing insights, Online marketing, Web design, Websites
With a third of adults using smart phones to access the internet, it’s more important that ever that your website is smart phone compatible. When a potential customer visits your website from their smart phone, it’d be a positive customer experience if they’re offered...
Campaigns, Client service, Clients, Communications, Creativity, Design, Identity, Local, Marketing and design, Marketing insights
We all chase our dreams. Town of Runners is an inspirational feature documentary about young runners from a deprived Ethiopian highland town, which has produced some of the world’s greatest distance athletes. Olympic gold medallists Tirunesh Dibaba and Derartu...
Client service, Communications, Corporate design, Creativity, Design, Email marketing, Marketing insights, Social media, Web design, Websites
Do you live on your iPad or tablet? Can you remember a time when you didn’t immediately reach for it first thing in the morning or last thing at night just to check the latest news, weather report, movie review, or Facebook? Be honest! This is typical behaviour for...
Branding, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Marketing insights, Social media, Websites
Whether on your website, stationery or brochures, all of your communications should reflect your brand. Twitter is no different. Yes you can download templates and standard themes, but these are not custom designed and often don’t create the right impression. With 100...
Client service, Clients, Communications, Creativity, Design, Local, Marketing and design
Marketing Zone had a great time as we celebrated our 15th year as a marketing agency with many of our clients and associates at our Crystal Anniversary Party on Friday evening. With a glass of champagne and a canapé or two, it was fantastic to mark the occasion and...
Client service, Communications, Creativity, Design, Identity, Marketing and design, Marketing insights, Social media, Websites
We’ve been watching with interest to see if Pinterest, the pin board-style social photo sharing website from the US, would be a hit in the UK. And we’re pleased to see that it’s becoming very popular. Even Harrods is running a special Jubilee contest, inviting...
Client service, Clients, Communications, Creativity, Design, Identity, Marketing and design, Marketing insights, PR, Web design, Websites
With a variety of fashion and accessory brands boosting our portfolio, Marketing Zone keeps its finger firmly on the fashion pulse. We’ve just returned from Alternative Fashion Week, where we took an exclusive look at the new collection from Alex Seroge Ignatian, the...
Campaigns, Client service, Clients, Communications, Creativity, Local, Marketing and design, Marketing insights, Websites
Marketing Zone is back from exhibiting at the Best Business Expo in Stevenage. It was a good opportunity for networking with businesses and we’ve made some great connections. The Expo had an Olympic and sports theme, and Derek Redmond, Great Britain’s Olympic Gold...
Communications, Creativity, Local, Marketing and design, Marketing insights
I spent a week working at Marketing Zone to digest some very valuable and worthwhile work experience. I’ve always had an interest in marketing, and after thorough research on the internet, I came across this agency. For me, it was the perfect place to gain some first...
