Online marketing, Social media
When social media proves to be just as effective as television, it’s time to take notice. Confectionery giant, Mondelez International, has reported that this year’s Crème Egg campaign drove the same level of interest through Facebook as it did through television – and...
Campaigns, Client service, Online marketing, Social media
Twitter has the power to share information about your brand and business to millions of people. Twitter can share content, engage with potential customers and drive traffic to your website. But a question often asked is ‘how can I measure the amount of traffic that...
Emarketing, Online marketing, Social media, Websites
At Marketing Zone we are heavy users of marketing software and office management tools. There are thousands of them and we use the best that we’ve tried and tested. Now some of these have been turned into apps. They make our service more efficient. You might like some...
Online marketing, Websites
You think you need an app because everyone is talking about them and everyone uses them. Well you’re right! And you’re wrong! Sure people are now doing more from mobile devices, like phones and tablets, than they were ever able to do before. And apps can be great...
Branding, Campaigns, Clients, Communications, Corporate design, Online marketing, Web design, Websites, Wordpress websites
It started with one microsite. Then another was needed. And now we’re very proud to have created and built a suite of mini-websites for The Chartered Institute of Marketing that complement the main website with local, event based or even industry based membership...
Client service, Clients, Communications, Integrated marketing, Marketing insights, Online marketing, Web design, Websites
After the Nat West saga, it shows how reliant we all are on our systems. Viruses, hackers and spammers all try to disrupt our lives by tampering with our websites and data. One of the ways you can go some way to protect your business is to add Captcha software to your...
Campaigns, Client service, Clients, Communications, Design, Integrated marketing, Marketing and design, Marketing insights, Online marketing, Web design, Websites
With a third of adults using smart phones to access the internet, it’s more important that ever that your website is smart phone compatible. When a potential customer visits your website from their smart phone, it’d be a positive customer experience if they’re offered...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Email marketing, Emarketing, Identity, Local, Marketing and design, Online marketing, PR, Social media, Strategic campaigns, Web design, Websites
The Queen may be marking her Diamond Jubilee this year, but 2012 is an exciting year for Marketing Zone too. This year we’re celebrating 15 years since our marketing agency began! It doesn’t seem that long ago that our first client walked through our doors, and a...
Branding, Client service, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Online marketing, Web design, Websites
With the competition for business heating up in the world of probate, Valued Estates needed a new website to give them the edge. So they came to Marketing Zone. Their original website was useful and provided their potential customers with lots of information. Almost...
Communications, Email marketing, Marketing insights, Online marketing
Where would many of us be without iTunes? Or the Apple revolution that changed the world of music and digital? As of today, nearly 25 billion apps have been downloaded worldwide from the Apple Store. That’s pretty incredible in eleven years. To celebrate, iTunes are...
Branding, Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Online marketing, PR, Social media, Strategic campaigns
There was glitz, there was glamour. There were journalists, national press, fashion stylists and bloggers. Even one or two celebrities joined us. So what was the occasion? It was the Polaroid Eyewear’s 75th Anniversary and sunglass launch, and Marketing Zone organised...
Branding, Campaigns, Communications, Creativity, Marketing and design, Marketing insights, Online marketing, Social media, Websites
It must be nearly Christmas as the much anticipated John Lewis Christmas advert campaign launched today, with its debut on Facebook and YouTube today before hitting our TV screens tomorrow during the X Factor. It’s another beautifully crafted ad to stir the emotions...
Client service, Clients, Online marketing, Web design, Websites
Cadcorp is a developer and supplier of geographic information systems and web mapping software, and a long-standing client of Marketing Zone. It was great to hear about the recent promotion of their former Sales and Marketing Director, Martin McGarry to Managing...
Branding, Client service, Clients, Communications, Creativity, Integrated marketing, Marketing and design, Marketing insights, Online marketing, Websites
Outsourced marketing involves using a marketing agency to manage the marketing for your organisation. Outsourced marketing can have many benefits. It frees up your time, gives you access to expert marketers and can reduce overheads. Your outsourced marketing company...
Communications, Online marketing, Websites
Now that smart phones are becoming more popular, there’s been an increase in people using QR or quick response codes. But, what are they and how could they be used to help promote your product? A QR code is a 2D barcode which is recognised by a smart mobile phone. It...
Campaigns, Creativity, Online marketing, Websites
3D is taking the UK by storm with 3D film blockbusters like Avatar and the launch of Tron: Legacy coming up on 17 December. That’s why this month Marketing Zone launched Polaroid’s 3D glasses collection online. As Polaroid are the first 3D glasses manufacturer to have...
Online marketing, Social media
It’s always good to hear other experts’ opinions on digital marketing developments, so we attended The 4th Cambridge Digital Marketing Conference. Dr Dave Chaffey from Smart Insights offered 20 tips on search engine optimisation and converting interest to sales. There...
Branding, Communications, Local, Online marketing, Websites
The students developed their digital marketing skills with a case study on Polaroid sunglasses. University is the place to get a degree or qualification in marketing. But there’s nothing like a bit of work experience to get the cogs really turning! A group of students...
Creativity, Online marketing, Social media
When Mark Zuckerberg invented Facebook it’s interesting to wonder if he ever thought that it would shape the social networking frenzy that we are now part of. It started a trend among those wanting to link with friends, send messages and share personal updates. Since...
Online marketing
Customers want to communicate with businesses in new and different ways. It’s not that brochures and flyers aren’t effective. And it’s not that customers won’t use their phones to call customer service centres or see and appreciate an ad. But there are new tools...
