Local, Marketing and design, Websites
It’s 1st April 2015. And a milestone date for Marketing Zone. It’s our 18th birthday. So Mark, Dee and the team would like to wish all our customers a big “Thank you!” for choosing to work with us over the years. If Marketing Zone was a person it could now: Vote at...
Online marketing, Social media, Websites
On 21 April Google is making changes to its algorithms. I know, you’re thinking, “What’s new, Google is always making changes!” It’s constantly improving its search service. So far so good. Except this is a big change. It affects which websites will come up in mobile...
Social media, Websites
Not long ago blogging wasn’t even a twinkle in the internet’s eye. Now there are 8 million blogs. All sorts of companies from fashion retailers to lawyers are convinced of their merits. Worldometers will give you the number of blog posts written in just one day via...
Emarketing, Websites
Online transactions now account for 20% of all credit and debit card spending in the UK according to Barclaycard and IMRG, the UK’s industry association for e-retail. £107 billion is expected to be spent online in 2014. That’s an average of £4,000 per UK household....
Email marketing, Marketing services, Online marketing, Social media, Web design, Websites
If you intend to make 2014 the year that you really get to grips with digital marketing, we can point you in the direction of some excellent training courses, hosted and organised by The Chartered Institute of Marketing (CIM). We’ve been providing communications...
Online marketing, Web design, Websites
Digital research experts, eMarketer, predict the amount that companies are spending on mobile marketing will soar a staggering 400% over the coming years. That’s from $8.4 billion in 2012, to a predicted $37 billion in 2016. But how do you decide if your brand or...
Websites
UK consumers love to spend online and more people now use mobile devices, than ever before according to IMRG (the Interactive Media in Retail Group), the UK’s e-retail association. Visa Europe forecasts 7.7 million transactions with £450 million spent online, making...
Content marketing, Creativity, Websites
Content marketing is a non-intrusive way to generate sales. By providing valuable, informative or entertaining content you can engage potential customers so that when they need to buy, your organisation is found and is front of mind. To get started with your content...
Design, Marketing and design, Web design, Websites
Back in 2008, building maintenance specialists, DMG Delta, needed a web design agency in Hertfordshire, to create their new website. Our client doubled their new business enquiries, thanks to our engaging copy and design, and expertly managed Search Engine...
Web design, Websites
Gone are the days when all a web designer had to think about when designing a website was the size of the PC screen! Now with over 1.08 billion smart phone users in the world (source: Go-Gulf), the rise of tablets, iPads, iPhones, laptops and notebooks means that...
Marketing and design, Websites
What makes a great website? Having been in the web building business since Day One, here are Marketing Zone’s ‘5 F’s’ for an effective website, and the bottom line is – it’s all about content. To have a successful website make sure that it is: Found –...
Marketing and design, Web design, Websites
Beautiful design makes an appealing website. Well-crafted words make it compelling. But for us the mark of a great website is great results. So the first rule of web design is: Start with the outcome in mind. What does this mean? Well, there are still plenty of...
Web design, Websites
From its early days as a simple blogging platform, WordPress has evolved into a full content management system for websites, and is used world wide by the likes of Forbes, Reuters, Mashable and the Rolling Stones. Because it offers so much choice and flexibility by...
Web design, Websites
Plugins add capabilities to your website. From rotating graphics and search engine optimisation features, to contact forms and security areas, these functions are controlled by plugins that a Web Developer adds to your website. These are the plugins Marketing Zone...
Web design, Websites
What could WordPress do for your business? Find out more with a guide to creating websites for small businesses using free WordPress software in London this month. Marketing Zone directors Mark Ganellin and Dee Twomey are the speakers at this Chartered Institute of...
Emarketing, Online marketing, Social media, Websites
At Marketing Zone we are heavy users of marketing software and office management tools. There are thousands of them and we use the best that we’ve tried and tested. Now some of these have been turned into apps. They make our service more efficient. You might like some...
Online marketing, Websites
You think you need an app because everyone is talking about them and everyone uses them. Well you’re right! And you’re wrong! Sure people are now doing more from mobile devices, like phones and tablets, than they were ever able to do before. And apps can be great...
Campaigns, Integrated marketing, Web design, Websites
What a treat! Marketing Zone’s directors, Mark and Dee took part in a great event for marketers held at Google’s quirky UK HQ in Central St Giles, London. Of course as a marketing agency Google is a huge part of the fabric of our world. We use it in so many ways to...
Web design, Websites
The UK has an energy capacity gap in the short term as old, polluting coal-fired power stations are decommissioned, but new cleaner power plants have yet to be built. Increased reliance on imports in an already squeezed global market means there is upward pressure on...
Branding, Campaigns, Clients, Communications, Corporate design, Online marketing, Web design, Websites, Wordpress websites
It started with one microsite. Then another was needed. And now we’re very proud to have created and built a suite of mini-websites for The Chartered Institute of Marketing that complement the main website with local, event based or even industry based membership...
